Gyulai Pálinka - Gyulai Firewater

Spirit bottle

In this case the client insisted on keeping the messages already associated with "pálinka" – tradition, nobility, loyalty and the Hungarian uniqueness of this spirit. But at the same time it was important to reach a new young target audience. To meet the requirement the designer chose to depict the Hungarian hound with a fresh, clear representation.

The Gyulai Pálinka - Gyulai Firewater is a unique and innovative spirit bottle design that combines tradition with a modern twist. The client wanted to maintain the traditional values and associations already linked to "pálinka" - a Hungarian distilled spirit made from fermented fruits, while also appealing to a younger audience.

To achieve this, the designer decided to feature the Hungarian hound as the key motif on the packaging. The Hungarian hound symbolizes fidelity, nobility, and all the traditional values that are deeply rooted in Hungarian culture. The depiction of the Hungarian hound is fresh and clear, giving the design a contemporary feel.

The design also incorporates different color versions of the logo, each representing a different fermented fruit used in the production of the pálinka. This adds a touch of uniqueness and variety to the packaging, appealing to the diverse tastes of the target audience.

The dimensions of the Gyulai Pálinka - Gyulai Firewater bottle are as follows: width: 75mm, height: 180mm. These specifications were carefully chosen to ensure the bottle is both visually appealing and practical for consumers.

The design team behind this innovative spirit bottle includes Mr. Attila Simon as the creative director and Mr. Péter Berki as the senior designer. Their expertise and attention to detail have contributed to the success of this design.

The Gyulai Pálinka - Gyulai Firewater design has received recognition for its excellence. It was awarded the Iron A' Design Award in 2011 in the Packaging Design category. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. The Gyulai Pálinka - Gyulai Firewater design stands out for its integration of industry best practices, competent technical characteristics, and its contribution to a better world.


Project Details and Credits

Project Designers:
Image Credits:
Project Team Members: Mr. Attila Simon - creative director, Mr. Péter Berki - senior designer
Project Name: Gyulai Pálinka - Gyulai Firewater
Project Client:


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